It isn't what you think! Do you know the most common bra band size range women today should be wearing?Read More
Institute of Braology
Finally A Standard In Bra Fit!
Finding A Bra That Fits You, Not Just Fitting You Into The Bra...
So here's the little secret no one is sharing... You're bra is causing you to look flat chested and fatter! It's true. Look at this woman in the above picture. For starters, she's not wearing a shirt so she looks a little shapelier. Look again though, look at the cup on this bra. That cup is designed to contain the breast but this one is clearly not and women wear their bras this way most of the time. Look at where the wire sits on the side of her breast. If you were to draw a circle around the full breast tissue you'd draw it going clear to her arm even though the wire stops far short of that and is poking her in the side of her breast. Between her strap and her arm you can see the full breast tissue compared to her skin near her underarm, it's bigger in her bra because that is all breast tissue that she is wearing in the band of this bra. This is more of a nipple holder for her.
This picture below shows where a correctly fitting cup will be on the breast. When you follow the wire on this bra you can tell it goes completely under her arm and covers all of her breast tissue in the cup. It helps her band to only hold her back and no breast tissue (like it should be). This will help her breasts to look fuller and shapelier, since they aren't being squeezed into the band and under her arm. This allows her back size to look smaller since she's not including breast tissue in the band but instead is keeping it all proportional like it should be. It makes a much more dynamic difference with a shirt on. Most women we work with can purchase a smaller size top and they are amazed at the volume and shapeliness of their breasts. If you think you have small breasts really check into getting a bra fit, a Braology Certified Bra Fit if possible. There's a good chance you have more breasts than you think and we can show you how to dress them to highlight your assets!
The most common band sizes for women is 26- 34 (Yes, 34 is the largest in this average fitting a size 14/16 shirt). The most common cup size for women should be between F cup size and K cup size. There is no A, B or C cup size, they don't exist on human bodies. My 11 year old daughter is an F Cup size. Because of the problem illustrated in these two pictures F is MUCH, MUCH smaller than you would think.
Why is this happening? The industry makes a hugely inadequate amount of sizes.Click here and- Check out this blog post about the history and industry.
How can a Braology Certified Bra Fit Improve your life?
Here's a list of ways...
A correctly fitted bra will-
-Improve your posture.
-Eliminate shoulder and back pain related to breast size.
-Lower your risk of heart attack.
-Instantly make you look up to 20 pounds smaller.
-Allow clothes to fit better in any shape or style.
-Improve your emotional health and self-image.
-Improve the firmness and fullness of your breasts.
-Save you money by only buying bras that you will use.
-Help you create a great first impression on others.
-Mean you never again have to wear an uncomfortable bra.
-Improve your outlook on life!
Which of these benefits are you looking to see in your life? Let us know in the comments. Before you opt for surgical procedures try simply correcting your bra fit and watch the years and weight disappear and your confidence soar! If your bra isn't working for you instead of against you follow our blog series, Bra Knowledge- Fact vs Fiction, and learn how to get the best from your bras.
The Science of a Perfect Bra Fit!
Like with most things there is a correct way to wear a bra. Little is open to interpretation when you’re talking about a perfect fit. There is actually a ton of technology and science that goes into making a bra, Unlike a T-shirt it’s designed to fit a specific way. More like a shoe, it’s crafted to fit your body in specific places for proper shape and support. You can wear a shoe, 2 sizes too big or too small but it would be uncomfortable and painful, deform your foot over time and cause health issues through your whole body due to the lack of proper support. A bra is supposed to fit in this way as well and can equally affect the health of your body.
The science gives a certain amount of rules to provide your best and healthiest fit. One of those rules is the way your size is determined…by measuring. Measuring is defined by American English Dictionary as, “to discover the exact size, amount, etc., of something or to be of a particular size.” Braology believes in this definition and precisely measures, which allows Braology to create the bra fit standard. Many bra fit experts out there don’t rely on exact measurements. They often measure too loosely, in the wrong places, or in the worst cases…guess your size. A Braology certified fit expert can likely guess your size as well but we always measure as looks can be deceiving, and science is fact. After decades of working in this industry we’ve seen it all. If you’re measured ¼” below where you should be measured it doesn’t seem like much but we’re all larger under our bra at the top of our tummy’s than we are at the base of our breasts where we wear (or should wear) our bras. That ¼ inch can add up to several inches off when multiplied by the circumference of your body. The “exact” place and secured measurement is incredibly important to a Braology Certified Bra Fit. Science says there is a correct way and there is a wrong way to wear a bra. If the science is ignored there will be consequences in health, painfulness and/or appearance. Since 90% of women wear the wrong size it’s no wonder so many women complain about their painful, ill fitting bras.
We recently polled men and asked them what garment women most complained about and the top answer by far was their bra. We know this is a problem for women, stop the cycle and make the changes to enjoy wearing bras. In the comments share your bra fit stories, victories and horror stories, we want to hear them. Over the next few weeks we'll be continuing our series on Bra Knowledge- Fact vs Fiction. Sign up to follow our blog or get our weekly newsletter to stay up to date and informed. Share this series with your friends so we can help all of womankind together! #JoinTheBRAvolution
The History of the Bra and Fit
To understand how a bra fits it’s important to understand its’ short history. It’s also fascinating! The first bra was the corset. Quite different from our modern bra the corset was created by men around the 1800’s because it was believed at that time that women were too weak and fragile to complete a days’ work without the extra support for their back. Children as young as 3 years old were subjected to this belief and grew up wearing them. So for centuries women lived with aid of steel reinforced supports. The shapes of corsets changed over the years.
Around the late 1800’s corsets took this shape. This made it common for a woman’s waist to sometimes be no bigger than 13 inches around. In the late 1800’s it was discovered that this was very unhealthy and had caused these women’s bones to grow and become disfigured. Not only that, but it was determined (finally!) that women needing the extra support was a myth and this practice instead caused our backs to become weaker. Many women couldn’t go more than five hours without her corset because her back had grown so weak. Did this news make us change right away? Nope, because we had made habits and for years believed things to betrue that weren’t. It wasn't until World War I that women were asked to stop wearing corsets to help save the steel for the war effort. In America alone, 2 battleships were made with the steel saved by not making corsets!
The first bra was more like what we’d call a camisole today and fashion from that era embodied the shape it gave us. The 1920’s flapper look gave a woman a straight flat upper body. The camisole gave women no shape or support. Around the mid 1930’s the bra as we know it was invented. This type of bra was created, to give women more shape and support. At this time wealthy women could go see a bra tailor (very often a man) and be measured and essentially custom fit. The first means of sizing bras was simply measured around the fullest part of our breasts and that gave us the size of our bra. So if you measured at 36 inches across your bust your bra size was 36. Shortly afterwards, a cup size was introduced, but with no measurement. Instead it was simply small, medium or large cup size.
Today we buy the sizes off the rack and wear it as is. However, the fashion of the 1950’s showed clearly the effects of this a very tailored bra. In this decade women still sewed and took the time to tailor their bra to fit them or to have it done for them.
Also in the 1950’s the FDA approved the use of the growth hormone in our food. A whole book could be (and has been) written on the long term effects this has had on our bodies but I merely want to mention it in this one. Women today have an entirely different shape than we did 100 years ago. Excessively large breasts were a rarity then but it is the average now. Most women are between F –K cup size but 2-3 times each week we measure women in the L, M, N, O range which is also completely normal. Like the chickens in this picture, the growth hormone has affected us as well in this food chain. We are what we eat, it has been said.
In the 1970’s there was a push to standardize bra sizing. At this point every company was making them a little different. This is where our current measuring system was born. Measure the under bust and get the number, measure the bust line and subtract the difference to find the letter size. This is where the problem begins. In order to make the transition easier and not have to create new sizes they told women to add 5 inches to their under bust measurement and that would help them be able to stay in their old, familiar size. (A bit patronizing on their part...) Several decades later, we’re still living this transition.
This sadly is the state of the industry today. Major PR companies like “Victoria’s Secret” monopolize America’s bra industry but because they make billions keeping us in the dark they have no reason to change. In fact they have billions of reasons not to change. Thousands of years ago we wore a couple strips of leather strapped to our foot and called it a shoe. Somewhere along the way someone said, "There must be a healthier way!" and created one. This is where the bra industry is today. There must be a healthier way…and there IS! Enter Braology! Bringing awareness to women everywhere is our mission and we need you to share in this mission with us so together we can make a difference.
European companies have begun to fix these grievious errors, brands like Panache and Freya offer bras up to K cup size. Some companies out of Poland, such as Kris Line, are creating beautiful bras up to an 0 size cup but the shipping and customs costs make these bras in America very pricey. Not only that, but again this new sizing has no real standard. Sizing is done differently from country to country from brand to brand and often from style to style.
This makes the industry a jungle to navigate and means you almost always need to try it on before you buy it. Because this expanded size range is a newer area still, many bras will fit but look horrible with clothes on or are just plain ugly granny style bras… very sad. Finding them here in the U.S. is the tricky part. Few stores carry these sizes and brands that fit. The ones that do keep commonly purchased sizes on hand and uneducated customers often purchase the wrong sizes. This creates a dangerous cycle. Designers make bras that buyers purchase for stores in sizes they sell most to customers who don't know the stores don't sell sizes they need and buy what is available which keeps the loop going.
This chart explains the process:
Customers buy bras the store has in the sizes the salesperson offers. The store’s buyers purchase bras from the designers in the sizes that they sell the most of. The designers make bras in the sizes that the stores sell. This cycle won’t change until the consumer is educated and demands the change from the stores. Braology has made it our mission to educate the consumer so you can make an informed decision in the fitting room and not rely on often uneducated salespeople, or companies more interested in selling you something than considering if it’s best for you or not. These are very common practices, even in bra specialty shops where they’re supposed to be the expert. They can carry limited inventory and need to make a profit. So who can you rely on? Rely on yourself! We want to empower you and show you what your specific body needs and why so you can make informed decisions in the fitting room and be the expert of your own body!
The truth is, the range of sizes needed in each style is difficult and costly to keep in stock so because the bills need paid. Even those with the best intentions often just need you to buy something and compromise the fit. If they don’t have your size in stock, they sell you one that will work. (This is done through sister sizing. Look for our blog explaining this coming soon.)
Afterall, you won’t likely know the difference (unless you’re Braology Alumni). The training many stores give their sales people is not only inadequate but it’s often completely incorrect. Their training is based on how to sell you the bras they have in the store, not how to make sure you’re in the correct size for your body. Braology is set on giving the power back to the customer, YOU!
The way sizing is done with bras now, Victoria’sSecrets sells 30 sizes but we need closer to 120 sizes. This makes keeping an accurate inventory a real challenge. When you think you need 120 sizes in every style and in every color. The math gets insane. Truth is, the whole bra sizing method needs overhauled. We have the technology to start from scratch and design a much better bra but first there needs to be a standard and that is what we have created through years of testing.
So why haven’t we as a society made an effort to find a healthier bra sizing method? There are several reasons. It’s not as profitable as using the current method. Victoria Secret, the standard in bras in America, sells 30 different sizes. 5 band sizes with up to 6 cup sizes in each band size. Considering the current numbers were originally designed to include the entire bust line, the sizes they sell are hugely inadequate. They sell cups starting at A, who’s size is nearly extinct considering middle schoolers easily wear DD and F cup size. Their DDD bras which come in limited styles are the only ones that could potentially be worn often if people wore the correct sizes. This means that Victoria Secret would have to spend billions of dollars reinventing their bras to fit sizes that are needed. In total, there are about 120 sizes that are needed by women today. Bras last longer when worn correctly as well, and again, Victoria Secret has no need to change when they are profiting perfectly fine the way things are. Many European companies have begun to fix this issue and do currently sell many of the needed sizes. Because these are considered “plus size” bras though, they are often not as flattering and not as sexy or cute as women would like. In this industry a 28 G bra is considered plus size, however this person would wear a size small shirt. Her back size (without breasts included) would be an XS size.
Today, stores like Victoria Secrets and Macy’s teach employees nothing more than “measure here, measure here and subtract the difference.” Designers design bras to fit a certain way, buyers buy the bras in the sizes the customer buys most often. Customers only know their size by what the uneducated store employees tell them or by “sister-sizing” themselves in the only size at that store that will work as far as they can tell. This is the tragic circle of today’s bra industry. Until the customer demands the product, this is not likely to change. Welcome to the BRAvolution!
Yes, ladies…be upset! The reason we don’t have bras available that fit today is because when this problem was brought to the attention of those in the know, they chose to continue making and selling the bras as they were and fit us into those instead of spending the money to create and sell bras that fit our bodies. #JoinTheBRAvolution and lets demand this change together! Sign up to follow our blog or for our weekly newsletter so you don't miss out as we continue our Bra Knowledge - Fact vs Fiction Blog series. Share this post with friends and lets help women everywhere, together! Comment and let us know you're joining the BRAvolution! We're glad to have you on the team.
I’d like you to take a minute and open your mind and ask you to think past all you’ve been taught about bra fit. To help do that answer these questions that speak to some of the greatest bra myths of our time. We’ll explain them in more detail in the coming series of blog posts. These questions will help you know how many myths you’ve been subjected to and how much you really have to gain by wearing the perfect size for you!
1. When your bra leaves red or dark marks on your skin, does that indicate it is too big or too small in the band?
- This is a direct result of a band that is too big! If the bra fits properly the band will fit so snuggly that it will move with you as you move throughout the day. When it is too large it moves on you and creates friction on your skin, leaving marks and causing pain. Ouch!
2. Does it matter whether you hook your bra in the front and twist it around to the back or hook it in the back?
- Yes, if you can hook it in front and twist it then your bra is too big. (We’ll explain why in this series) Always hook it in the back.
3. Most women have slightly different sized breasts on each side. True or False?
- True! It will become even more apparent the closer you get to your correct size. Always buy the bra to fit the smallest cup and loosen the strap on the larger one to help them both look full and proportional when they are not.
4. What percentage of women wear the wrong bra size?
-About 90%! Stores will often put customers in whatever size they sell that will hold everything in (sorta…). However many stores do not sell sizes most common to what a woman's body needs. They fit you in their bras, instead of fitting the bra onto your body. Since women mainly know bras the average store sells it causes the market to be a confusing jungle of trial and error to find what will work and what won't.
5. Our bodies are flexible and adjust to the shape of the bra we wear. You can deform your body's shape by wearing the wrong size for too long. True or False?
-True, fortunately they can adjust back to a correct, healthier shape too, however it may take some time.
6. Most women have underarm fat. True or False?
- False! There is no such thing as underarm fat. This loose tissue under your arms is breast tissue that has been displaced due to an incorrect bra size. We will show you how to eliminate this for good!
7. Often just correcting your bra size can make someone look like they lost as much as 20lbs. True or False?
-True, when everything is proportioned properly it changes your shape instantly and often drastically if you'd been wearing the incorrect size. Most women are off on their bra size by 4 band sizes... (That's a lot! Imagine wearing a shoe 4 sizes too large, your foot would become terribly deformed. That is what we are doing to our breasts daily and it is not healthy or attractive. Fortunately there is a better way!)
8. How ofter should you get a Braology Certified bra fit?
- Every 6 months or 15-20 pounds of weight change. There is no such thing as lifetime bra sizes! We're women, our bodies change several times a month and much more than that throughout all the events in our lives.
9. What is the most common bra band size that women SHOULD buy if they were to buy their correct size?
- Sizes 28-36 is the most common body sizes yet the most common bra sizes made and sold are sizes 34-42… (So tragic!) A size 34 band properly fits a woman with a back size that wears a 14/16 shirt. Yet it is one of Victoria Secret's smallest band sizes. This makes smaller girls always appear as though they have no breasts because their breast tissue is forced to fill up their bra band to keep it on them by moving around their body instead and under their arm (underarm fat...) and it makes them look straight up and down and wide and removes their womanly figure. (To test if this is you- push the tissue under your arms forward, if your boobs look bigger when you do than this is happening to you.) Smaller women that do have breasts have a whole other issue in these sizes and they know it, even if they don't understand why.
10. What is the most common bra cup sizes that women SHOULD buy if they were to buy their correct size?
- Sizes DD-K is the most common body sizes yet the most common bra sizes made and sold are sizes A-DD… (Even more tragic!) My 11 year old daughter is an F cup size and she's pretty small. A, B, and C cups are not even sizes that work on humans when worn correctly. Our very smallest clients who have nearly nothing for breast tissue wears no smaller than a D cup which is very small when worn with the correct band size.
Well how did your answers stack up? Most of our students have an average of about 20% correct. That’s a pretty small number but it’s a glaring example of the current state of society on the subject of bra fit. How could this be? How can so many people be so misinformed for so many years? We will explain all of that in our next blog post. It’s a fascinating story of history, fashion, and greed. Let us know how many of these answers you got right in the comments. We want to hear from you.
The Bra band measurement is the most important to your health and your shape. The cup size is just a letter, the band size tells the inches around your body. You'll look and feel better in the best size for your body.Read More
Better and healthier than breast implants, Braology can show you how to go from a B cup to a DD just by changing the way you wear your bra. Finally have the cleavage you want. Be able to wear clothes and look shapely. You can easily go from an A cup to a D cup with these few simple techniques. No padding, using only a normal bra and your body. Schedule your class with Braology today and learn how.
Now is the best time to get a Braology Certified bra fit. By changing the way you wear a bra you can improve your health, your self-esteem, and have fun doing it. Change your bra, change your life!Read More